First of all, answer the questions of who you are opening a clothing store for, where the target audience is and how to “get in their way”.
Knowing the age, income, lifestyle and preferences of your customers, you will be able to choose the right sales channels. For example, young people often buy online, while the older generation prefers offline stores.
A marketplace is best suited for mass-market goods. For the mid-price segment and above – Lamoda. If you are opening a physical store, keep in mind that the rent should not exceed 20% of the planned turnover. The format of “floating” rent, depending on sales, is too high a risk of going broke.
In the era of marketplaces, customers go to offline stores for additional emotions and even communication. And a large part of the success of such a store depends on the staff. Invest in training, tell sellers about the composition of collections, materials, styling of images.
Use CRM systems to analyze data about customers and their preferences. Implement loyalty programs — discounts, bonuses, personal offers. Develop social networks as sales channels, create a brand community.
Organize fast and inexpensive delivery through large logistics companies. Think over the mechanics of convenient and prompt returns and exchanges of goods — this is important for customer trust.