When starting a fitness business, it is important to immediately define the target audience. For example, when we started, we focused on people who value comfort, privacy and flexibility in training.
That’s why we opened unstaffed studios located near home, with the ability to book online and access by code.
The more processes you automate, the less time and resources will be spent on routine. In an automated format, the code access system and online booking must work perfectly. Any failure can scare off customers. Spend time on thorough testing and fine-tuning the system to avoid failures.
To scale the business, choose locations with high traffic and good transport accessibility. Offer clients both independent training and training with a trainer. This will allow you to reach a wider audience and meet different needs.
Do not rush to invest a lot of money in expensive equipment or design right away. Start small, test the concept and only then scale up.
Word of mouth and social networks have become our main channels for attracting customers. In our experience, regular content, promotions, reviews and recommendations from satisfied customers work better than any advertising.